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©2005-2009 =wirestyle
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Artist's Comments

Emotion is back in vogue

In the grand old brand days emotion was a clip-on. Brands flourished in the rational world of benefits. The advertising team was there to pipe on some emotional icing – and that was that. But over the past two decades science moved deeper in the human mind. It turned out that the human brain is more complex, more densely connected and more mysterious than any of us dreamt. Study after study has proved that if the emotion centres of our brain are damaged in some way, we don’t just lose the ability to laugh or cry. We lose the ability to make decisions.

Charles Darwin would have got it straight off. Fish to lizard. Monkey to man. Product to Trademark. Trademark to Brand. Brand to Lovemark.

Lovemarks inspire loyalty beyond reason. Lovemarks is about attitude, belief and action. The name itself is provocative, non-negotiable. Saying “love” and believing in love come with the territory. Lovemarks are personal. They can be local or global or anywhere in-between. What ever the scale, they stand out from the crowd. Lovemarks are the charismatic brands that people love and fiercely protect.

Would be for depthcores latest pack but some problems around there at the moment, so uploading here now. Original a4 at 300dpi.
Origin - [link]
:heart: to Kevin Roberts, Tasha at Artastik.net, Leigh Flurry.

Comments


love 0 0 joy 0 0 wow 0 0 mad 0 0 sad 0 0 fear 0 0 neutral 0 0
:iconc0rtex:
pr0

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:iconhelioth:
Nice vectors :D cant say much for the actual piece but . . . cool seeing what you work on all the same.

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The difference between life and fiction is that fiction has to make sense.
:iconlux78:
God what a fusion.

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- Eric
:iconjwkthehempmonkey:
Insta fav! and on to the meaning straight away because i cannot find a single way to critise that image.

Perhaps its not quite so simple as even you are suggesting. The brain functionings that is...mabey when the emotional part is removed in a brain, that happens to be rigged emotionally...it then falls apart.

but what if that brain doesn't normally have empathy. What if that mind has never 'felt wrong' about doing something...where is the inability to think logically and reasonablly then?

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[link] Use that mans Photoshop Brushes. They are really rather good.
If you like something. Add it to favorites. It will then get more exposure.
:iconaero-one:
I really like this one.
:iconknives01ng:
thas alot of pink. great job.

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empty.
:iconinstance:
nice vectors.
great maaan
:icondeathcry:
that cool man, how do u do that kind of shit? i wanna do it :P
:icondjprodigy:
your style is so fucking fresh man. i donno how you do this shit, but it's fucking amazing

+fav

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spreading the progspel...

Details

April 9, 2005
855 KB
1118×1900

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